EPISODE 109 - You Don't Have To Be The Greatest, But You Do Have To Be The Latest
Download MP3In this episode, I talk about the importance of visibility as a small business, and I cover the following points:
- Why being the best doesn't necessarily translate out to success in business
- Why many who are the greatest in their field fail in business
- Why many who are mediocre at what they do are killing it in the market
- What you can do as a small business entrepreneur to make sure your greatness doesn't go unnoticed
